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Publicis, Bcom3Group Merger to have impact on industry regrouping

13-March-2002
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Publicis, Bcom3Group Merger to have impact on industry regrouping

The recent global merger of Publicis Group with Bcom3Group is likely to have impact on advertising agencies in India. As a direct fall-out of this, the impending merger of the Rs 145-crore Saatchi & Saatchi and the Rs 125-crore Publicis India could be postponed, at least for the time being.

According to industry sources, Mr. Praveen Kenneth, chief executive officer, Publicis India, has put in his papers and will be leaving Publicis India on April 15 this year.

According to industry analysts, the $3-billion global take-over by Publicis International will bring under its umbrella four Indian agencies namely Publicis India, Leo Burnett, Saatchi & Saatchi and Ambience D’Arcy.

According to Mr. Arvind Sharma, managing director, Leo Burnett, the global merger will not have any immediate impact on Indian agencies.”We are happy to be a part of the fourth leading group across the globe. In the next twelve months, we do not expect any change in the functioning of our agency,” adds Mr. Sharma.

According to industry experts, the global merger is a positive development in the global advertising arena. “With the recent acquisition, Publicis becomes the fourth largest advertising group across the globe. And this move will boost the group’s turnover four-fold in India,” add industry experts.

Source: Financial Express

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