Top Story

e4m_logo.png

Home >> Advertising >> Article

Publicis bags UrbanClap’s creative mandate

16-February-2016
Font Size   16
Publicis bags UrbanClap’s creative mandate

Publicis has bagged the creative mandate for UrbanClap. The account will be handled by the agency’s Mumbai office.

They will be launching their first ever brand campaign on television this year. Initially UrbanClap has done some outdoors and social media campaigns at their end.

UrbanClap was founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra. Currently, it has operations in seven cities, with over 36,000 professionals on the platform, which receives between 4000 to 5000 requests, each day for services across 125 categories.

Bhal, said, “We are confident that Publicis with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them.”

 

Paritosh Srivastava (COO, Publicis Ambience) and Jigar Fernandes (Executive Creative Director, Publicis Ambience) said, “UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. It has taken the tougher path to build the business in a segment that has remained unorganized till now, and our job is to let the world know honestly and interestingly about their approach.We’re confident that with the trust and collaboration from the entire team at UrbanClap ,we will succeed in achieving this task.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...