Top Story

e4m_logo.png

Home >> Advertising >> Article

Publicis bags Nilgai Foods Media mandate

12-May-2016
Font Size   16
Publicis bags Nilgai Foods Media mandate

Publicis has bagged the media mandate for Nilgai Foods. The account will be handled by the agency’s Mumbai office.

Founded in 2011 by entrepreneurs Arjun Gadkari and Abhay Jaiswal, Nilgai Foods is in the packaged food space with their brand of sauces called Pico and Cocofly fresh natural coconut water. 

Gadkari said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focus first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand COCOFLY can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”

Sanjit Shastri, CEO, Publicis Beehive said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis.  We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business