Publicis has bagged the Treo glassware account following a pitch in which four agencies had participated. Confirming the development, Amit Verma, Product Manager, Hamilton Housewares Pvt Ltd, said, “Publicis is one of the best agencies today. We look forward to the association. There was a process for selection and Publicis has come out as the winner finally.”
Treo is a new brand and the account size is around Rs 5 crore. When asked what kind of communication had been planned for the brand, Verma said, “This is a very different product category. The communication will have to be thought of based on what the category demands.”
The Milton and Treo brands are owned by Hamilton Housewares. Milton is one of the oldest players in the organised plastic industry in India. It started off in 1972 as a small unit producing plastic items like tumblers, mugs, boxes and cases. Today, it has grown into a Rs 200-crore brand.