Top Story

e4m_logo.png

Home >> Advertising >> Article

Publicis Ambience wins K7 Computing business; account size Rs 8 cr

15-September-2009
Font Size   16
Share
Publicis Ambience wins K7 Computing business; account size Rs 8 cr

K7 Computing has recently appointed Publicis Ambience to handle all advertising and communications requirements. Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to deliver a media neutral team that will attempt to build the K7 brand in India using the Publicis philosophy of ‘Changing Conversations’. K7 has set aside a marketing budget of Rs 8 crore to achieve its objectives for the year.

Commenting on the development, John Devasahayam, Executive Director, K7 Computing, said, “We were not looking for just an agency. We were looking for an integrated communication partner with strategic depth and willingness to think out of the box. The Publicis Ambience team and their philosophy was a perfect fit.”

“The conversation right now is all about Virus. This is fertile territory for us to practice our philosophy of ‘Changing Conversations’. We are delighted to be given an opportunity to build the K7 brand in India just when the category is all set to explode,” said Kaustav Das, Executive Vice President South, Publicis Ambience.

Chennai-based K7 Computing is yet another success story that reiterates India’s growing prowess in the tech sector. Founded in 1991, it partnered with Sourcenext, one of Japan’s fastest growing software publishing companies, to become Japan’s largest selling anti virus brand in the home PC segment with a subscription base of 8 million users.

K7 Computing is now all set to take on the growing anti virus market in India, having prepared for it with controlled test launches over the past 18 months. They offer a state of the art internet security product that is nimble, agile, easy to install and manage, and hence ideal for the Indian home PC user.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends