K7 Computing has recently appointed Publicis Ambience to handle all advertising and communications requirements. Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to deliver a media neutral team that will attempt to build the K7 brand in India using the Publicis philosophy of ‘Changing Conversations’. K7 has set aside a marketing budget of Rs 8 crore to achieve its objectives for the year.
Commenting on the development, John Devasahayam, Executive Director, K7 Computing, said, “We were not looking for just an agency. We were looking for an integrated communication partner with strategic depth and willingness to think out of the box. The Publicis Ambience team and their philosophy was a perfect fit.”
“The conversation right now is all about Virus. This is fertile territory for us to practice our philosophy of ‘Changing Conversations’. We are delighted to be given an opportunity to build the K7 brand in India just when the category is all set to explode,” said Kaustav Das, Executive Vice President South, Publicis Ambience.
Chennai-based K7 Computing is yet another success story that reiterates India’s growing prowess in the tech sector. Founded in 1991, it partnered with Sourcenext, one of Japan’s fastest growing software publishing companies, to become Japan’s largest selling anti virus brand in the home PC segment with a subscription base of 8 million users.
K7 Computing is now all set to take on the growing anti virus market in India, having prepared for it with controlled test launches over the past 18 months. They offer a state of the art internet security product that is nimble, agile, easy to install and manage, and hence ideal for the Indian home PC user.