Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner
Marching on an accelerating pace with the G14 cluster, Jim Hytner, G14 CEO and President of Global Clients, IPG Mediabrands, believes in deploying the best solutions for clients and breaking down silos locally to develop a more collaborative culture. He trusts in the strength of the cluster structure delivering strategic value to the clients, helping them drive business.
Recently, adland was abuzz with the king, Sir Martin Sorrell, CEO, WPP, getting dethroned by the Publicis – Omnicom merger. However, Sorrell strongly believes that the structure won’t last, and will be changed soon. The Publicis-Omnicom structure will not last: Sir Martin Sorrell
Hytner spoke at length about the advantages and disadvantages of the merger. He believes that they will go through two years of instability and it will take a year for their buying assistance to come together. He thinks that there is no strategic value to clients through the deal.
“I am very happy where I am because in the end, the clients should benefit. There is a longer way you can go with helping build a client’s business and I don’t know whether the merged entity is going to help drive more business outcomes,” Hytner said.
So what will WPP do now to rule once again? Is it readying a bid for IPG? Does this mean a threat to IPG?
Hytner talks about the rumours of WPP buying out IPG. Watch the video to know more…
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking