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Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

Author | Twishy & Abid Hasan | Thursday, Oct 10,2013 8:07 AM

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Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

Marching on an accelerating pace with the G14 cluster, Jim Hytner, G14 CEO and President of Global Clients, IPG Mediabrands, believes in deploying the best solutions for clients and breaking down silos locally to develop a more collaborative culture. He trusts in the strength of the cluster structure delivering strategic value to the clients, helping them drive business.

Recently, adland was abuzz with the king, Sir Martin Sorrell, CEO, WPP, getting dethroned by the Publicis – Omnicom merger. However, Sorrell strongly believes that the structure won’t last, and will be changed soon. The Publicis-Omnicom structure will not last: Sir Martin Sorrell

Hytner spoke at length about the advantages and disadvantages of the merger. He believes that they will go through two years of instability and it will take a year for their buying assistance to come together. He thinks that there is no strategic value to clients through the deal.

“I am very happy where I am because in the end, the clients should benefit. There is a longer way you can go with helping build a client’s business and I don’t know whether the merged entity is going to help drive more business outcomes,” Hytner said.

So what will WPP do now to rule once again? Is it readying a bid for IPG? Does this mean a threat to IPG?

Hytner talks about the rumours of WPP buying out IPG. Watch the video to know more…

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