Top Story


Home >> Advertising >> Article

Publicis’ BBH buyout: A bet on future markets like India

Font Size   16
Publicis’ BBH buyout: A bet on future markets like India

By taking full control of BBH, Publicis Groupe, world's no. 3 holding company with $ 8.09 bn revenue (Source Ad Age), is investing in the future where it lies – key emerging markets like India.

In a well publicised move, Publicis announced upping its stake in BBH from 49 per cent to a complete buy out. Revenue at BBH, which has about 1,000 employees in offices across the globe, is estimated to be around $164 mn.

In a statement to Maurice Levy, Chairman, Publicis Groupe said that he expects the deal to help Publicis expand its business in emerging markets. “There is the possibility of growing now, considering you have the right operations,” he said. According to the website, Publicis is looking at emerging markets (such as India) which contribute to around 45 per cent revenues of BBH.

In comments to The Wall Street Journal Levy said, “During the next two or three years, Europe will be a difficult.” He added that owning BBH gives them a chance to tap into a new well of talent and a network of assets in markets such as India. By owning the company 100 per cent, there is now “a much easier path” to investing in BBH's business, he added.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.