Arrow International Pvt. Ltd has signed legendary athlete PT Usha to promote Okaya brand of batteries. The company has roped her as brand ambassador for three years. Arrow International is the promoter and manufacturer of Okaya Japanese Technology batteries in India.
Rajesh Gupta, CEO, Arrow International, said, “The reason we have roped in Usha is because she fits perfect with the brand. To mark the association, Okaya is launching ‘Okaya Fast’ series of inverter and UPS specialist batteries. Keeping in mind the spirit of Usha who has been India’s legendary short distance runner, Okaya Fast batteries also charge in very short time as compared to normal inverter and UPS batteries. This means Okaya Fast batteries are ready for reuse again in lesser time than ordinary inverter and UPS batteries.”
Gupta explained that the print advertisements for Okaya would appear in the dailies and few magazines in the first week of April. The TVC will break in second week of April. The outdoor activities plans haven’t been decided yet.