Top Story

e4m_logo.png

Home >> Advertising >> Article

Product of the Year 2012 announces winners

03-April-2012
Font Size   16
Share
Product of the Year 2012 announces winners

Airtel, Aditya Birla Money, L’Oreal, Godrej, Mahindra, ICICI Pru and VIP were some of the brands that were felicitated for their outstanding products at the Product of the Year 2012 Awards held at Trident, Mumbai on Saturday.

Product of the Year (POY) - a platform that recognises, rewards and celebrates product innovation – also celebrated 25 years of its existence along with its fourth annual awards ceremony. A curtain raiser by Vir Das set the tone for the evening, followed by the awards function and a performance by Gary Lawyer. Shobhaa De was the Chief Guest.

“Winners are determined with the help of a large survey conducted in product innovation. It is a recognition and validation that consumers can trust, particularly in an era of spin and over claim. It is a 'by the people, for the people' initiative, that offers consumers a genuine aid to finding the best new products,” said Charulata Ravikumar, CEO, Product of the Year, India.

POY has been operating in 32 countries for 25 years. It has become a global recognition standard that rewards the best innovations in retail products done through an independent consumer survey across the country.

The jury members this year, included Ipsita Dasgupta, CMO, GE Life; Sunil Mehta, Senior VP and Area Systems Director - Central Asia, JWT; Haresh Mehta, Jayna Packaging; Polly Yim, Finance Director, Moet Hennessy India; Gautam Sen, Consulting Editor, Business India Group; Arti Sarin, Head, Corporate Communications and PR, Indian and Eastern Engineer Co; Parmoud Rao, Managing Director, Zicom Electronic Security Systems; photographer Vikram Bawa and actor Kamalika Guha Thakurta.



































Some of the brands that have partnered with POY across various countries are L’Oreal, Unilever, Nestle, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz and Kingsmill Bread.

Tags Airtel

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.