Pantene has got onboard Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster of iconic women around the globe such as Selena Gomez, Ellie Goulding and Gisele Bundchen, Chopra adds another feather to her cap by becoming the first Indian actress to represent the brand globally.
Chopra embodies Pantene’s ‘Strong Is Beautiful’ motto by inspiring women across the globe with her inner strength and beauty. She will be the face of Pantene’s new campaign celebrating the brand’s new formula.
Commenting on her association with the brand, Chopra said, “I’m excited to come on board as the new Global Ambassador for Pantene. A favourite around the world, I love that Pantene celebrates and advocates that being strong is beautiful".
She added, "Inner Strength is as important for hair as it is for life. Strong hair can handle anything! Pantene with its new and improved formula has given me thicker, stronger hair allowing me to endure any hair damage and experiment with different styles!"
Chopra has been complimented often for her hair, about which she said, “Yes, I do get that a lot wherever I go. As we all know, your hair needs regular, proper care. With the new Pantene, one can get just that! It’s more than just a shampoo; it strengthens and nourishes hair right from the root to the tip. All that strength and nourishment wrapped up in your daily wash? What more can your hair ask for!”