Top Story


Home >> Advertising >> Article

Priyanka Chopra and Amitabh Bachchan named new brand ambassadors of Incredible India

Font Size   16
Priyanka Chopra and Amitabh Bachchan named new brand ambassadors of Incredible India

Bollywood superstars Amitabh Bachchan and Priyanka Chopra will be the new brand ambassadors for the Government's 'Incredible India' campaign. This move comes after the Centre's decision to discontinue the contract of actor Aamir Khan, who has been the face of this campaign for almost a decade.

Aamir Khan’s replacement comes after the actor spoke about the rising intolerance in the country, following some violent incidents last year. However, his remarks came under heavy criticism and later the actor even clarified that his words were interpreted out of context. Ever since, there were speculations about the removal of Khan as the face of the campaign.

There are also reports that the Government is considering a female personality as the mascot for the 'Atithi Devo Bhava' series, which is part of the 'Incredible India' campaign, to attract foreign tourists and to make the campaign less patriarchal in its appeal.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.