Priyanka Chopra and Amitabh Bachchan named new brand ambassadors of Incredible India
Bollywood superstars Amitabh Bachchan and Priyanka Chopra will be the new brand ambassadors for the Government's 'Incredible India' campaign. This move comes after the Centre's decision to discontinue the contract of actor Aamir Khan, who has been the face of this campaign for almost a decade.
Aamir Khan’s replacement comes after the actor spoke about the rising intolerance in the country, following some violent incidents last year. However, his remarks came under heavy criticism and later the actor even clarified that his words were interpreted out of context. Ever since, there were speculations about the removal of Khan as the face of the campaign.
There are also reports that the Government is considering a female personality as the mascot for the 'Atithi Devo Bhava' series, which is part of the 'Incredible India' campaign, to attract foreign tourists and to make the campaign less patriarchal in its appeal.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions