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Print promotion of radio channels jump 104 pc during January-September 2007

05-November-2007
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Print promotion of radio channels jump 104 pc during January-September 2007

The second part on print advertising in the first half of 2007 gives some interesting insights. While radio channel advertising in print grew 104 per cent, TV channel saw a 1 per cent dip. Media and Advertising genre recorded maximum advertising growth of 56 per cent during January-September 2007 over the corresponding period of 2006

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.