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Print advertising in Personal Healthcare sector during Jan-Oct 2006: AdEx study

11-December-2006
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Print advertising in Personal Healthcare sector during Jan-Oct 2006: AdEx study

The Personal Healthcare sector witnessed a 24 per cent growth in ad volumes during Jan-Oct ’06 over Jan-Oct ’05. OTC products had a high 29 per cent share in the sector’s advertising. Shree Baidyanath Ayur Bhawan topped advertising in newspapers while magazines saw maximum advertising by Hamdard. Emami had the maximum number of innovative ads.

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