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Print ads of ice cream, frozen dessert up 9 pc: AdEx Analysis

23-April-2011
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Print ads of ice cream, frozen dessert up 9 pc: AdEx Analysis

Print advertising of ice cream and frozen dessert grew 9 per cent in 2010 vis-à-vis 2009. The top five advertisers contributed to 73 per cent of the total ad volumes.  More

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.