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Print Ad Inventory in 2006* (Part 2): AdEx study

Print Ad Inventory in 2006* (Part 2): AdEx study

Author | exchange4media News Service | Wednesday, Jan 10,2007 9:37 AM

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Print Ad Inventory in 2006* (Part 2): AdEx study

In 2006, print medium saw extensive usage of Radio channels for advertising with 50 per cent jump in ad volumes over 2004 whereas TV channels had a mere 1 per cent rise. Magazines witnessed a high 32 per cent rise in ad volumes in 2006 over 2004 while Newspapers saw a 15 per cent growth.

Tags: e4m

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