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Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

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Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year. He signed off, “What we believe is ads not words.”

He went down on his knees to thank the jury.

BBDO India’s Ariel ‘Share The Load’ was among the most awarded campaigns in the world. The video ad in its 'share the load' campaign which encourages men to help their wives with the laundry, had gone viral online when it went up. The video became so popular that Facebook COO Sheryl Sandberg called it one of the most powerful ads she’d ever seen.

The exchange4media Prime Time Awards is a platform which gives recognition to the excellent work done by brands, media and creative agencies and broadcasters alike on TV campaigns. The awards were given after the jury members went through the shortlisted entries (selected by the pre-screening jury).

The Prime Time Awards were presented by & TV and powered by Zee Media.

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