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Prime Focus revamps advertising services offering for India

10-March-2016
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Prime Focus revamps advertising services offering for India

Prime Focus Limited has revamped its advertising services offering in India with a series of high-profile hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients post production technology and access tocreative talent.

 Bhaarath Sundar has rejoined the Prime Focus advertising team as Chief Business Development Officer for Advertising & Animation after a period of two years as Group CEO & Managing Partner of Teamwork Studios. Bhaarath is leading the RELOADED advertising offering, which operates across three integrated sites, in Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

 Commenting on the re-launch, Bhaarath said, “Indian agencies and brands are producing truly world-class advertising, and we have RELOADED the Prime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90 per cent of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

Joining Prime Focus co-founders and Creative Heads Huzefa Lokhandwala and Prakash Kurup on the creative team is a team of new talent.

 “We have been a market leader in the advertising post production space for many years, but standing still is not in our DNA,” said Namit Malhotra, Founder, Executive Chairman and Global CEO of Prime Focus . “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

 The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

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