Top Story


Home >> Advertising >> Article

Priety Zinta to endorse Pentacool

Font Size   16
Priety Zinta to endorse Pentacool

The Rs 450 crore Godrej Appliances signed on actress Priety Zinta as the brand ambassador for its refrigerator brand Pentacool. The company will air its first commercial featuring Zinta on April 3, which will be followed by print campaigns. According to industry sources, its for the first time the company has signed on a celebrity for its appliances business.

Godrej Appliances plans to spend Rs 15-20 crore on advertising and marketing its refrigerators. In February, the company had shifted its advertising account from Ambience D’Arcy to Hindustan Thompson Associates.

According to company sources, the objective is to garner a 25 per cent market share by the year ending March 2002 from the present 21 per cent.

The refrigerator portfolio of Godrej Appliances includes World Series, Cold Gold, Star, and Ultra other than Pentacool.

Source: Business Standard


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign