Top Story

e4m_logo.png

Home >> Advertising >> Article

Prem Mehta appointed Lintas India Chairman

06-February-2004
Font Size   16
Share
Prem Mehta appointed Lintas India Chairman

The Board of Directors at Lintas India yesterday announced the appointment of Prem Mehta as Chairman of the Board. Mehta was earlier the Vice-Chairman. He succeeds Dr. Ranjan Banerjee.

In addition to being Chairman, Mehta will continue his role as Managing Director and Chief Executive Officer of the company. He has been leading Lowe for 11 years now.

Speaking on his appointment, Prem Mehta says, "I aim to continue the legacy of integrity, commitment and compassion that was epitomised by Dr. Banerjee. His strength and dignity were an example we all need to emulate."

As reported earlier, Dr. Banerjee, Chairman, Lintas India passed away on January 31. He led the Board of Lintas India for over 23 years. Mehta says, "His passing away is the end of an era. He was an honorable man whose values of integrity, commitment and compassion were important to him above all else - above any form of self-interest. His strength and dignity could only be an example for us."

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...