Top Story


Home >> Advertising >> Article

Preeti Verma of Rediffusion DY&R wins International Clio Future Gold Contest

Font Size   16
Preeti Verma of Rediffusion DY&R wins International Clio Future Gold Contest

Preeti Verma of Rediffusion DY&R was the only Indian to qualify for the International Clio Future Gold Contest at the Clio Festival and has subsequently won. Verma and her copy partner had competed with five art-copy teams at the festival held from May 9-12 at Miami.

Verma has been with Rediffusion for the past one-and-a-half years. She had also taken home a Silver and Bronze at the Goafest 2007.

Mahesh Chauhan, President, Rediffusion DY&R, said, “Rediffusion has always believed that young talent brings a freshness and vibrancy to our thinking. Experience of an agency must always be partnered with fresh blood to keep advertising alive and in touch with the times.”

Verma had also been sent to Cannes last year after winning the Young Creative contest at the AAAI 2006.

Prashant Godbole, Creative Head, Rediffusion DY&R Mumbai, said, “Preeti is one of the most consistent and talented young creative person in our agency today. She is very hardworking, and most eager to learn. I think she will go very far ahead and we are very proud to have her as a part of the RDYR team.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve