Top Story

e4m_logo.png

Home >> Advertising >> Article

Preeti Verma of Rediffusion DY&R wins International Clio Future Gold Contest

14-May-2007
Font Size   16
Share
Preeti Verma of Rediffusion DY&R wins International Clio Future Gold Contest

Preeti Verma of Rediffusion DY&R was the only Indian to qualify for the International Clio Future Gold Contest at the Clio Festival and has subsequently won. Verma and her copy partner had competed with five art-copy teams at the festival held from May 9-12 at Miami.

Verma has been with Rediffusion for the past one-and-a-half years. She had also taken home a Silver and Bronze at the Goafest 2007.

Mahesh Chauhan, President, Rediffusion DY&R, said, “Rediffusion has always believed that young talent brings a freshness and vibrancy to our thinking. Experience of an agency must always be partnered with fresh blood to keep advertising alive and in touch with the times.”

Verma had also been sent to Cannes last year after winning the Young Creative contest at the AAAI 2006.

Prashant Godbole, Creative Head, Rediffusion DY&R Mumbai, said, “Preeti is one of the most consistent and talented young creative person in our agency today. She is very hardworking, and most eager to learn. I think she will go very far ahead and we are very proud to have her as a part of the RDYR team.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking