Another high-profile move in the advertising fraternity. Preet KS Bedi, director at Lowe and the second-in-command at the agency has resigned. Bedi, many in the industry thought, was a successor to current Lowe India managing director Prem Mehta.
This is the second instance after Sunil Gupta at HTA — who quit few months back — where the anticipated successor in the industry has quit.
Bedi was among the three shortlisted for the post of the president at the Rs 100-crore Omnicom group agency -- TBWA-Anthem. The post has been vacant since Sanjay Naik quit the agency to join advertising outfit McCann-Erickson.
At Rs 700-crore Lowe, Bedi had been moved to Delhi, from Mumbai, a year ago, to handle the entire non-Lever business of Lowe.