The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, elected Nitin Mantri, CEO, Avian Media, as President, Sunayna Malik, Managing Director, Text 100, as Vice President and Aman Gupta, Managing Partner, SPAG Asia, as Secretary during the Annual General Meeting of the Association on May 6, 2016.
The PRCAI has a strong North, South, East and West regional network which provides cohesive and uniform support to members. The regional chapter heads elected are Rohit Srivastava, Melcole PR, as Chairperson North Chapter; Sumathi Chari, PRHUB, as Chairperson, South Chapter; Paresh Chaudhary, Madison PR, as Chairperson, West Chapter; and Basav Bhattacharya, Integral PR, as Chairperson, East Chapter.
The tenure of all the above positions is for two years commencing from May 1, 2016 and ending on April 30, 2018.
Set up in October 2001, PRCAI is a trade association that represents India’s public relations consultancy sector, while providing a forum to government, public bodies, industry associations, trade and others to work with public relations consultants.
Nitin Mantri, President PRCAI, said: “It’s an honour to be appointed once more as President of the PRCAI. I would like to express my gratitude to the members for reposing their faith in me once again. PRCAI has been doing some great work in building and enhancing benchmarks relevant to our industry. Along with the new team, we intend to continue focusing on the areas of knowledge, ethics and expertise, and, create more platforms for the industry to showcase its feats.”
PRCAI has been representing the industry for nearly 15 years. In the past, it has organised different forums, taken up a variety of issues and engaged with multiple stakeholders for distinct purposes. In the past year, PRCAI aligned with the European Public Affairs Consultancies' Association (EPACA) to set norms for government engagement aimed at a higher level of transparency.