Top Story


Home >> Advertising >> Article

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

Font Size   16
Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

Praveen Kenneth, Founder-Chairman of Law & Kenneth has announced his retirement from active engagement on the side lines of the final sale of his shareholding, in Paris. Law & Kenneth became part of the Publicis Groupe in January 2014,  to create L&K | Saatchi & Saatchi,

He will be involved over the next six months during the transition, mentoring and guiding the teams. 

Anil Nair, CEO/Managing Partner, who has been groomed over the past 24 months, and has been running the operations will now be leading the company forward.

Commenting on this from Paris, Maurice Levy, Chairman of the Supervisory Board, Publicis Groupe, said, “Praveen has been with us slightly after opening Publicis in India (1999) and had led the agency to growth and creative excellence. He then decided to launch Law & Kenneth (2002), which also has been a great success. The acquisition of his agency and the merger with Saatchi and Saatchi (in 2014), has allowed building a superb agency we are all proud of. Praveen is a leader, a real ad man, always led by the interest of the clients. I developed a great personal relationship with Praveen and wish him the very best.”

Commenting on his retirement from Paris, Kenneth stated, “The incredible success story of Law & Kenneth and L&K| Saatchi & Saatchi, has been nothing less than a magical testimony of "making the impossible, possible". We ended up doing everything we set out to do over the last 15 years. And none of that would have been possible without our clients who love us, believe in us and have supported us. And our people. Building from zero to four offices, 400 plus amazing people and being in the top 10. Partnership with Maurice Levy is so special, he has been my biggest supporter and also the Publicis Groupe. Winning at Cannes, D&AD, epic pitch wins and First Class clients- it's all been a dream run. I am sure this will continue in the safe hands of the Publicis Groupe family, Anil Nair- our CEO and the leadership team. It is all set to move to even greater heights.”

Talking about the future, he added, “When I began my journey 27 years ago, I let life take charge of everything I do. And life has been very kind to me. I have asked and gotten everything and a hundred times more from life. The future is a great opportunity to give back whatever I have been blessed with. And I am looking forward to that, and hope it allows me to give it back, every bit."

L&K | Saatchi & Saatchi has an enviable list of bluechip clients, which includes, Renault India, HeroMotoCorp, Kent RO, P&G, Dabur, Pepper Fry, Jockey, Mondelez, Godrej Interio, EXide Insurance to name a few. It won 2 silvers at Cannes in 2016, and won again in 2017, this time a Gold.

The agency has  been instrumental in establishing leadership position for Renault India, launching HeroMotoCorp, after the break away of Hero Honda and also creating iconic work for Pepper Fry, Jockey and Kent RO.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016