It is learnt from sources close to the development that Prathap Suthan, National Creative Director at Cheil Worldwide, SW Asia has put in his papers. Suthan has been with Cheil for the past three years. Prior to that he was with Grey Global Group as the National Creative Director and spent close to a decade there. He has also spent close to eight years at Mudra.
Suthan who will be at Cheil till January 2011 plans to set up his own agency. The agency is now on a lookout for a new NCD. Confirming the news, Suthan said, “Cheil is one place that has a true passion for ideas. I had a fantastic time at the agency. I had been contemplating about setting up my own shop for some time and have finally taken the plunge.”
Commenting on the development, Cheil Worldwide SW Asia COO, Alok Agrawal, said, “In the time Pat has been here, he has put together a fantastic team, lined our walls with awards and developed path breaking work with great results for our clients. I’m incredibly proud of what the team has achieved together. We respect his decision and I am happy to say that Pat will continue to be associated with us as a mentor and consultant in his new avatar.”
“Prathap has lead Cheil’s creative for India and has delivered phenomenal work in the last 3 years. Now we have the task to search for a new creative head for the next phase of the agency’s evolution,” said Bruce Haines, Global Chief Operating Officer, Cheil Worldwide.