Pratap Bose, COO, DDB Mudra Group would be representing India on the panel of jurors for the Effective Lotus at AdFest 2013, which will run from March 17 – March 19 in Pattaya, Thailand.
AdFest 2013 is all set to take off with its new theme for this year which is ‘Connect the Dots’, which aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into one massive three-day creative festival that will help everyone prepare for the demands of today’s marketing communications challenges.
Bose drives the vision and growth strategy for the Group comprising DDB Mudra, DDB MudraMax and Mudra. Bose also oversees DDB MudraMax and is responsible for the 16 specialist units in the engagement and experiential space. He is also part of the company‘s operating board.
He joined DDB Mudra Group from Ogilvy & Mather India, where he had worked for 17 years in various capacities and went on to becoming its youngest Chief Executive Officer in 2006.
Farid Chehab, Honorary Chairman and Advisor from Leo Burnett Beirut will be the Jury President of Effective Lotus judging panel.
AdFest, founded in 1998, is one of the largest annual advertising festivals in Asia and the Pacific, celebrating and raising the standard of creativity in the region. For the first time, it will also accept entries from the Middle East this year.