Top Story


Home >> Advertising >> Article

Pratap Bose on Effective Lotus jury at AdFest 2013

Font Size   16
Pratap Bose on Effective Lotus jury at AdFest 2013

Pratap Bose, COO, DDB Mudra Group would be representing India on the panel of jurors for the Effective Lotus at AdFest 2013, which will run from March 17 – March 19 in Pattaya, Thailand.

AdFest 2013 is all set to take off with its new theme for this year which is ‘Connect the Dots’, which aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into one massive three-day creative festival that will help everyone prepare for the demands of today’s marketing communications challenges.

Bose drives the vision and growth strategy for the Group comprising DDB Mudra, DDB MudraMax and Mudra. Bose also oversees DDB MudraMax and is responsible for the 16 specialist units in the engagement and experiential space. He is also part of the company‘s operating board. 

He joined DDB Mudra Group from Ogilvy & Mather India, where he had worked for 17 years in various capacities and went on to becoming its youngest Chief Executive Officer in 2006.

Farid Chehab, Honorary Chairman and Advisor from Leo Burnett Beirut will be the Jury President of Effective Lotus judging panel.

AdFest, founded in 1998, is one of the largest annual advertising festivals in Asia and the Pacific, celebrating and raising the standard of creativity in the region. For the first time, it will also accept entries from the Middle East this year.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands