Advertising veteran Pratap Bose has launched his own blog, pratapbose.com, which he describes will be a mixed bag of things, all of which interest him and are worthy of sharing.
In the welcome note of the blog, Bose writes, “This blog attempts to carry frequent posts from me on issues that concern me professionally. I hope to comment on advertising and media. On issues and people. I will react to trends and what people say. I plan to write on people and ponder over concerns that many of us have. I will write on awards (yes, awards!) and creative work that I find outstanding.”
Speaking to exchange4media on this new venture, Bose said, “The articles would be topical and would cover advertising, media and the communication business at large, for e.g. how is ecommerce affecting brands, etc.”
Bose was formerly the COO of DDB Mudra Group and a member of its operating board. His working career spans across geographies in India, Asia and Eastern Europe. Bose joined the DDB Mudra Group from Ogilvy & Mather India, where he worked for 17 years in various capacities and went onto becoming their youngest Chief Executive Officer in 2006.