Top Story

e4m_logo.png

Home >> Cannes 2010 >> Article

Pratap Bose’s Blog@Cannes: Sunday evening at ‘Khau Gully’

21-June-2010
Font Size   16
Share
Pratap Bose’s Blog@Cannes: Sunday evening at ‘Khau Gully’

Cannes – Sunday, June 20, 2010

When I arrived in Cannes late on Saturday night, it was cold and raining and I said to myself, “This isn’t what the South of France should be at this time of year”.

The early morning wasn’t any better as my wife and I left our apartment to buy the customary provisions to stock up for the week. Thankfully, the weather changed to a sunny Sunday, and in the temperate sunshine, the Sauvignon Blanc and the grilled Sea Bass was gleefully accepted by both the palette and the gut.

It took some doing after that sumptuous lunch to get to the Palais to sit through a few sessions. I did attend the Tribal DDB and the SapientNitro sessions on social networking and came back, I think, a wiser man!

Social networking certainly wasn’t on my mind when in between smoke breaks, I bumped into a few media, agency and client friends with the customary ‘Aaaah, nice to see you here’ greeting.

Lack of sleep was making me grumpy, so polite short conversations were the order of the day for me.

I was told by a senior journalist that quite a few clients from India are expected in Cannes this year, including a whopping 10 from ITC! Wow, now isn’t that a ‘mad angle’ worth pursuing?

I’m heading off now to ‘Khau Gully’ (the quaint lane going up the hill where tiny restaurants line the alleys) for what promises to be a pleasant evening.

No more wine please... Talisker on the rocks tonite!

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...