Top Story


Home >> Advertising >> Article

Prasoon Joshi promoted as Chairman, McCann Worldgroup Asia Pacific

Font Size   16
Prasoon Joshi promoted as Chairman, McCann Worldgroup Asia Pacific

McCann Worldgroup announced that Prasoon Joshi has been promoted to Chairman of McCann Worldgroup Asia Pacific. In this position, he will focus—along with Charles Cadell, President of McCann Worldgroup Asia Pacific, and Jesse Lin, Chief Executive Officer of McCann Worldgroup Greater China—on driving client businesses through collaboration and integration across one of the world’s fastest growing economies.

Prasoon Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. In addition to his new regional role, he will continue as CEO of McCann India and remain headquartered in Mumbai. Prasoon Joshi, Charles Cadell and Jesse Lin, will focus on delivering integrated approaches and communications solutions for clients by leveraging all of McCann Worldgroup’s broad capabilities and resources. This range of competencies includes Advertising, Relationship Management, Promotion/ Event/ Shopper Marketing, Design, Production, Public Relations, Healthcare, and Digital Marketing.

Harris Diamond, McCann Worldgroup Chairman and CEO, said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.” 

Recognized as one of the advertising and marketing communications world’s top creative leaders, Prasoon Joshi this year headed the Cannes Lions Titanium and Integrated Jury. He has also been honored by the President of India for his socially impactful work across the country. 
Prasoon Joshi first joined McCann India in 2002 as Executive VP and National Creative Director. In 2006, he was named Executive Chairman and Regional Creative Director for McCann Worldgroup South and Southeast Asia. Under his leadership, McCann Worldgroup India has built its position as the most creatively awarded agency in the market while also expanding its multiplatform capabilities. As part of this expansion, last year it acquired the direct marketing and database company End to End Marketing Solutions which, like McCann, has offices in New Delhi, Mumbai, Bengaluru, and Chennai.

Commenting on his new role, Prasoon Joshi said, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realize the value in globalization. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”

In addition to having won top awards and honors at coveted international advertising platforms such as Cannes, the One Show and D&AD, Prasoon Joshi’s achievements extend far beyond advertising. He has been honored with the esteemed National Award by the President of India for his socially impactful work in Cinema and the Arts. He has developed programs to fight malnutrition, polio, HIV, illiteracy, and poverty, among others. The Times of India had named him among the country’s overall top 60 icons. A published poet and script writer, his work in feature films have won multiple top awards in India, including several Filmfare awards. He holds both an MBA and an advanced degree in physics.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...