Top Story

e4m_logo.png

Home >> Advertising >> Article

: Prasoon Joshi appointed Asia representative for McCann WorldGroup Global Creative Collective

08-May-2007
Font Size   16
Share
: Prasoon Joshi appointed Asia representative for McCann WorldGroup Global Creative Collective

Prasoon Joshi, Regional Creative Director for South and Southeast Asia, McCann Erickson, has been appointed as Asia representative for the Global Creative Collective. Joshi joins a group of 13-memebr multi-discipline WorldGroup Global Creative Collective that has been formed.

John Dooner, CEO of McCann WorldGroup, said, “No single person can be an innovator in all elements of today's complex communications landscape. However, a roundtable of the top creative talents in the business together can impact our current work and plan for our future.”

The idea behind forming a 13-member board for McCann WorldGroup is an attempt to drive collaboration, harness creativity and ensure that the group has the talent base needed to deliver ideas and innovation spanning the communication spectrum.

The group will be responsible for the quality and reputation of the creative product as well as in identifying and training talent.

Chaired by McCann Erickson New York Chief Creative Officer Joyce King Thomas, the collective will include Marcio Moreira, VP of WorldGroup as Senior Advisor, Adrianna Cury (Latin America), Milka Pogliani and Agustin Elbaile (EMEA), Jeremy Perrot, as well as representatives from MRM, Momentum, Universal McCann, FutureBrand and Weber Shandwick.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017