Prasoon Joshi, Regional Creative Director for South and Southeast Asia, McCann Erickson, has been appointed as Asia representative for the Global Creative Collective. Joshi joins a group of 13-memebr multi-discipline WorldGroup Global Creative Collective that has been formed.
John Dooner, CEO of McCann WorldGroup, said, “No single person can be an innovator in all elements of today's complex communications landscape. However, a roundtable of the top creative talents in the business together can impact our current work and plan for our future.”
The idea behind forming a 13-member board for McCann WorldGroup is an attempt to drive collaboration, harness creativity and ensure that the group has the talent base needed to deliver ideas and innovation spanning the communication spectrum.
The group will be responsible for the quality and reputation of the creative product as well as in identifying and training talent.
Chaired by McCann Erickson New York Chief Creative Officer Joyce King Thomas, the collective will include Marcio Moreira, VP of WorldGroup as Senior Advisor, Adrianna Cury (Latin America), Milka Pogliani and Agustin Elbaile (EMEA), Jeremy Perrot, as well as representatives from MRM, Momentum, Universal McCann, FutureBrand and Weber Shandwick.