Top Story


Home >> Advertising >> Article

: Prasoon Joshi appointed Asia representative for McCann WorldGroup Global Creative Collective

Font Size   16
: Prasoon Joshi appointed Asia representative for McCann WorldGroup Global Creative Collective

Prasoon Joshi, Regional Creative Director for South and Southeast Asia, McCann Erickson, has been appointed as Asia representative for the Global Creative Collective. Joshi joins a group of 13-memebr multi-discipline WorldGroup Global Creative Collective that has been formed.

John Dooner, CEO of McCann WorldGroup, said, “No single person can be an innovator in all elements of today's complex communications landscape. However, a roundtable of the top creative talents in the business together can impact our current work and plan for our future.”

The idea behind forming a 13-member board for McCann WorldGroup is an attempt to drive collaboration, harness creativity and ensure that the group has the talent base needed to deliver ideas and innovation spanning the communication spectrum.

The group will be responsible for the quality and reputation of the creative product as well as in identifying and training talent.

Chaired by McCann Erickson New York Chief Creative Officer Joyce King Thomas, the collective will include Marcio Moreira, VP of WorldGroup as Senior Advisor, Adrianna Cury (Latin America), Milka Pogliani and Agustin Elbaile (EMEA), Jeremy Perrot, as well as representatives from MRM, Momentum, Universal McCann, FutureBrand and Weber Shandwick.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video