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Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

Author | exchange4media News Service | Wednesday, Sep 14,2016 10:18 PM

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Prasoon Joshi & Shashi Sinha honoured INK  Legends; Madison  & Mindshare lead winners tally

exchange4media celebrated the best work done in newspaper advertising over the course of last year at the annual Dainik Bhaskar INK awards .

The INK Awards  honoured two luminaries of the print advertising community with the INK Legend of The Year felicitation. This year’s winners were Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and Shashi Sinha, CEO of IPG Mediabrands India.


Madison BMB was awarded advertising agency of the year with a total tally of 1 Gold, 3 Silver and 2 Bronze metals. Parsis For Harmony was awarded the client of the year. Meanwhile, Mindshare was awarded the Media Agency of the Year with a total tally of 1 Silver and 4 Bronze metals. 

Dainik Bhaskar, the only other recipient of a Gold metal, ended the night with a tally of 3 metals, including 1 Gold and 2 Silver. daCunha Communication also received 3 metals, which included 1 Silver and 2 Bronze metals.

The Gold winning campaigns included Madison BMB for the campaign ‘Bombay Parsi Punchayet Elections’ for Parsis For Harmony and Dainik Bhaskar Group for “No Negative Monday”.

S.No.  Category Sub-Category Entrant Entry Name Client Metals
1 Campaign National Bennett Coleman & Co. Ltd. Times Passion Trails Bennett Coleman & Co. Ltd. Bronze
2 Campaign National Dainik Bhaskar Group No Negative Monday Dainik Bhaskar Group Silver
3 Campaign Local Madison BMB Bombay Parsi Punchayet Elections Parsis For Harmony Silver
4 Best Art Direction Campaign Bennett Coleman & Co. Ltd. Times Passion Trails Bennett Coleman & Co. Ltd. Bronze
5 Best Art Direction Campaign Madison BMB Bombay Parsi Punchayet Elections Parsis For Harmony Bronze
6 Best Art Direction Single Ad Madison BMB Hypercity Guitar Hypercity Bronze
7 Best Copywriting Campaign Jagran Prakashan Ltd Thankyou Soldier Jagran Prakashan Ltd Bronze
8 Best Copywriting Campaign Madison BMB Bombay Parsi Punchayet Elections Parsis For Harmony Silver
9 Best Copywriting Single Ad Madison BMB WSD cat TT ball Welfare of Street Dogs Silver
10 Best Creative Advertising - Single Ad or Campaign Corporate Image Madison BMB Bombay Parsi Punchayet Elections Parsis For Harmony Gold
11 Best Creative Advertising - Single Ad or Campaign Entertainment, Media and TV Zee TV Ek Tha Raja Ek Thi Rani Zee Entertainment Enterprises Limited Bronze
12 Best Creative Advertising - Single Ad or Campaign Food & Beverages daCunha Communication Pvt. Ltd. Makhan India GUJARAT CO-OP. MILK MKTG. FED. LTD. Bronze
13 Best Creative Advertising - Single Ad or Campaign Food & Beverages daCunha Communication Pvt. Ltd. Butterangi Bhaijaan! GUJARAT CO-OP. MILK MKTG. FED. LTD. Bronze
14 Best Creative Advertising - Single Ad or Campaign Food & Beverages FCB India Amul Milk Women's Day GCMMF Bronze
15 Best Creative Advertising - Single Ad or Campaign Food & Beverages daCunha Communication Pvt. Ltd. Kalam, Aaj aur kal GUJARAT CO-OP. MILK MKTG. FED. LTD. Silver
16 Best Creative Advertising - Single Ad or Campaign Not for Profit and Public Service Crayons Advertising Pvt. Ltd. AXE Kalpana Silver
17 Best Creative Advertising - Single Ad or Campaign Pharmacy and Healthcare Crayons Advertising Pvt. Ltd. Blurred Vision-Donuts Apollo Sugar Clinics Ltd. Silver
18 Best Creative Advertising - Single Ad or Campaign Travel, Tourism & Hospitality  KidZania Mumbai City Of Curiosity KidZania Mumbai Bronze
19 Best Contextual Newspaper Advertising National &pictures Badlapur Campaign Zee Entertainment Enterprises Limited Silver
20 Best Contextual Newspaper Advertising National Dainik Bhaskar Group No Negative Monday Dainik Bhaskar Group Gold
21 Best Direct Response Advertising National Jagran Prakashan Ltd Thankyou Soldier Jagran Prakashan Ltd Bronze
22 Best Direct Response Advertising Regional Mindshare Surf Excel Hindustan Unilever Bronze
23 Best Direct Response Advertising Regional Mindshare Rin Career Ready Academy Hindustan Unilever Bronze
24 Best Direct Response Advertising Local Mindshare The City of Joy becomes the City of Love with the Cornetto Musical Cones Hindustan Unilever Silver
25 Best Innovation in Newspaper Advertising National Mindshare unbreakable hair Hindustan Unilever Bronze
26 Best Innovation in Newspaper Advertising National &pictures Badlapur Campaign Zee Entertainment Enterprises Limited Bronze
27 Best Innovation in Newspaper Advertising National Dainik Bhaskar Group No Negative Monday Fragrant Newspaper (Rose and Chocolate) Dainik Bhaskar Group Silver
28 Best Innovation in Newspaper Advertising Local Maxus Maharashtra Wakes Up To A Different Newspaper And A Different Tea Tata Global Beverages Ltd Bronze
29 Best Newspaper Ad by a Large Television Spender Regional Mindshare Surf Excel Hindustan Unilever Bronze
30 Excellence Advertising Agency of the Year   Madison BMB   Gold
31 Excellence Advertiser of the Year   Parsis For Harmony   Gold
32 Excellence Media Agency of the Year   Mindshare   Gold
33 Ink Legend of the Year     Mr. Prasoon Joshi   Gold
34 Ink Legend of the Year     Mr. Shashi Sinha   Gold

 

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