Top Story

e4m_logo.png

Home >> Advertising >> Article

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

10-January-2017
Font Size   16
Share
Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

As exclusively reported by exchange4media Prashanth Challapalli exited from his role at  iContract as EVP & Digital Head, last week.

Prashanth Challapalli bids adieu to iContract as EVP & Digital Head

Challapalli is joining  Leo Burnett  as the Chief Integration Officer for South Asia. In his new mandate, he will report to Saurabh Varma, Chief Executive Officer, Publicis Communications India, and will work with leaders across Publicis Communications to drive integration.

At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content.  He will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all Publicis Communications clients.

Speaking about the new appointment, Saurabh Varma said, “Prashanth joins us at a critical stage in our transformational journey as Publicis Communications. He brings with him boundless energy, and the ability to integrate across mediums. He will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

Added Challapalli “When I met Saurabh, the people, ambition and momentum at Leo Burnett were the deciding factors for me. Publicis Communications is poised at the cusp of transformation right now with a diverse range of skill sets across mainline, digital, shopper marketing, PR and content production. My role will be to bring all of these together through PLAY. I have always been a big believer in the one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time. I am really looking forward to partnering all of them.”

With over 19 years of experience, he has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di. 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems