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Prasar Bharati Board meeting today – BCCI Telecast rights issue high on agenda

11-August-2004
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Prasar Bharati Board meeting today – BCCI Telecast rights issue high on agenda

Prasar Bharati’s Board meeting scheduled for Wednesday will discuss key issues like BCCI telecast rights, Doordarshan’s proposed DTH service and public broadcaster’s feature films policy.

According to Prasar Bharati CEO, K. S. Sarma, the BCCI issue will be on top of the agenda and board members will decide about the strategy for the BCCI bid. Last time Doordarshan had acquired BCCI rights for Rs. 250 crore but this time it may even cross double the figure particularly as BCCI is contemplating to directly negotiate with broadcasters to maximize its revenue. Doordarshan along with ESPN – Star Sports, Sony Entertainment Television, Ten Sports are in the race to secure BCCI rights.

Sarma told exchange4media that another important issue that will figure in the board meeting is Doordarshan’s DTH service that is expected to be launched on August 15. The board will decide about increasing the number of channels on Doordarshan’s DTH platform from 30 to 40. The board members, according to Sarma will also decide about the new feature film telecast policy. “So far we have been telecasting films which were offered to us by the right holders. We will now change the policy and go for only those films which we need,” told Sarma.

The controversial issue relating to waving off Amitabh Bachchan’s dues worth over Rs. 12 crore against endorsements for Doordarshan may also come up in the meeting. Particularly after the I & B Ministry have reportedly disapproved Prasar Bharati Board’s earlier decision to retire Bachchan’s dues.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.