Pragya TV, the television venture of Pragya Vision Pvt Ltd, has awarded its media duties to Allied Media, the media arm of Percept Group. The channel went on air in November 2007. The size of the account is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news.
The channel follows the philosophy of ‘Live Life Positive’, which is reflected in all its programme content.
Allied Media will be relaunching Pragya TV with a fresh outlook, besides handling the creative strategy and media buying for the channel.
Pragya TV to go on air from today with ‘Utho Jago’ at 8 am