Prachar Advertising has been empanelled for the State Bank of Bikaner and Jaipur business following a creative pitch that involved 16 agencies. The account size is pegged at Rs 15 crore. The names of the other participating agencies couldn’t be ascertained at the time of filing this report.
Commenting on the win, Rajesh Jain, Managing Director, Prachar Communications Ltd, said, “We are really happy to be handling the creative and media business of State Bank of Bikaner and Jaipur. The tender was floated in March 2009. We are already handling the State Bank of India business, which has given us considerable expertise in handling the bank business. This was the reason why the account was assigned to us.”
He further said, “The campaigns are breaking in print and OOH media in May, along with the BTL initiatives.”
State Bank of Bikaner and Jaipur was established in 1963 after an amalgamation of the erstwhile State Bank of Jaipur (established in 1943) with State Bank of Bikaner (established in 1944) as a subsidiary of State Bank of India.