Prachar Communications has been assigned the media mandate for Maja Healthcare, a unit of VI John Group. Maja healthcare is involved in the manufacture of personal care, skin care products and cosmetics. Rajesh Jain, MD, Prachar Communications, has confirmed the development. The media business is pegged at Rs 10 crore.
There was no pitch process involved and the Group decided to award the business to Prachar Communcations on the basis of the credentials it had presented.
Speaking on the win and the brief given, Jain said, “The Group’s aims are well established and they have a strong foothold in almost every developed country in Asia, Europe, Africa and Australia, combining ancient wisdom with modern technology. However, the task is now to make it even more visible in the Indian market.”
Recently, Bollywood actor Bipasha Basu was roped in to endorse the Group’s hair removing brand, Vi John Feather Touch. This association with Basu is to strengthen the brand and further accentuate its dominance in the market. A new TVC featuring Basu for Vi John is already on air.
Talking about Maja Healthcare’s future plans, Jain said that these involved launching many more products in the domain of cosmetics and personal care ranges in the market.