The year 2006 has been good for Prachar Advertising with a steady string of new businesses making their way to the agency’s kitty. Said Rajesh Jain, Prachar Advertising’s MD, “There are some very good businesses that have come and we have done our best to build these brands in the Indian advertising and marketing scene. Based on the work we have done, we are very proud to announce some more new wins.”
One of the new wins is Euro Batteries – Prachar already handles Euro CDR and Euro Vitrified Tiles. Prachar won the account, which is pegged at Rs 6 crore, following a multi-agency pitch. Commenting on this win, Jain said, “We have a great relation with Euro and we look forward to strengthening this further with the work that we can do for Euro Batteries.”
The second win is that of Salasar Mega Stores, an account which is pegged at Rs 3 crore. The store already has eight outlets across India and is set to launch up to 20 stores by 2007. Some of the markets where Salasar is present in include Delhi, Pune, Indore, Raipur, and Kanpur, among others.
“We will make these brands amongst the top three in their respective categories,” asserted Jain.