Rupa and Company has a new media agency on board. A player in the innerwear and casual wear category, the brand has signed Prachar Advertising as its media agency. Rupa hitherto did not have a mainline agency for its media, and this development too was not preceded by any pitch process. Prachar officials inform that the estimated account size of the business is Rs 25 crore.
Rajesh Jain, MD, Prachar, said, “We are very excited with this account win, as Rupa is a very prominent player in its category, and the company has very aggressive marketing plans for the time to come. We are looking forward to partnering them in these initiatives.”
Some of the brands from the group include Frontline, Macroman, Softline, Footline and Ribline, among others. Of these, Frontline is the frontrunner in the Rupa portfolio. The brand has seen endorsements from the likes of actor Govinda to Sanjay Dutt recently.
Jain informed that Rupa is in the process of signing one more ambassador for its forthcoming campaign. He said, “You will see some work in a few weeks with another superstar fronting the Rupa brands.”