Aerobok Shoe has appointed Prachar Communications to handle its media duties. The pitch took place in Delhi. This is the first time that Aerobok Shoe has appointed an agency to handle its media function.
The account size is Rs 5 crore, confirmed Prachar Communications Managing Director Rajesh Jain.
In a conversation with exchange4media, Jain said, “We are excited to work with Aerobok Shoe. It is a mass brand and our target is to take it to new heights and make it one of the leading brands in the country.”
The agency has started working on the account.
In addition to this, Prachar Communications has been empanelled again by Rashtriya Chemicals and Fertilizers (RCF) for three years to handle both, media and creative duties.
Aerobok Shoe began as a small enterprise in the year 1994. The brand has a nation-wide network of more than 300 dealers and 3000 retailers in all states of India.
It plans to achieve a target of Rs 1000 crore at the end of 2016.