Dhanuka Pesticides has appointed Prachar Communications to handle its creative and media mandates. This is the first time that Dhanuka Pesticides has appointed an agency to handle both the duties.
There was no multi-agency pitch. The agency initiated talks with Dhanuka Pesticides and presented its strategy for communication. The account size is Rs 10 crore, confirmed Prachar Communications Managing Director Rajesh Jain.
In a conversation with exchange4media, Jain said, “It is a privilege to work with Dhanuka Pesticides. This is a good opportunity for us because we can give our expertise in the rural domain. We are also happy because the future of advertisement lies in rural India.”
Dhanuka Group is involved in development, manufacturing and marketing of quality, eco-friendly pesticides since the last 26 years.
According to Jain, the agency will come out with a campaign by the first week of March.