Mayur Plywood has chosen Prachar Advertising to handle their creative and media duties. The size of the business is pegged at Rs 6 crore. The agency has already created a TVC, which went on air from January 16, 2007. Along with the TVC, the agency is also employing the POP medium for targeting distributors.
Commenting on the new win, Rajesh Jain Prachar, MD, Prachar Advertising, said, “We are very happy to work on this account. For this account, we are looking to target the distributors in the initial phase for which we have created a television commercial that revolves around the product’s core values – durability and strength.”
Talking about the various clients that Prachar handles, he said, “Along with Mayur Plywood, we handle the media duties for companies like Siyaram, D’damas, Emami Group of companies, Lux and Killer Jeans.”