Prachar Advertising is abuzz with action. In the last one month, the agency has won four new accounts and more business from an existent client to add a total of Rs 28 crore to its current billings.
The new clients that have come on board include Tuscan Verve, Hindware, Amar Remedies, Lawman Jeans, Spice Jet’s TV buying and K-Lounge from Killer Jeans. Confirming these wins, Rajesh Jain, MD, Prachar Advertising, informed that none of the movements was preceded by a pitch.
Giving an ad spend break-up of the new businesses, Jain divulged that Tuscan Verve was pegged at Rs 5 crore; Spice Jet’s TV buying was also in the same region (as is known, earlier in the year, Spice Jet’s Rs 13 crore business was awarded to Media Pros); Hindware is at Rs 10 crore, K-Lounge, which is the retail division of Killer Jeans, is worth Rs 3 crore; Lawman Jeans, too, is pegged at Rs 3 crore, and Amar Remedies, who produce Amar Toothpaste, is at Rs 5 crore.
Commenting on the wins, Jain said, “We are very confident of the mileage we can give to our clients and we always use sales as an indicator of whether the activities have paid off. In the case of all our clients, the sales always show growth.”
Prachar’s client list comprises D’damas, Siyaram, Emami, Add Gel pen, Liberty shoes and Killer Jeans. The agency is also an empanelled SBI agency. Jain further said, “We have a reputable client list and there is more business coming from our existing clients, as you can see in the case of K-Lounge from Killer Jeans. The new wins only add more prestige to our current client portfolio.”
He added that work had already begun on all the accounts. The agency is heavily looking at in-film product placements and some examples were seen in ‘Deewane Hue Paagal’ with D’damas, Killer Jeans and Euro Ceramics. “We had done something with ‘Kyon Ki…’ as well. The idea is to be able to give complete solutions to our clients and the efforts are paying off.”