Power Grid Corporation has empanelled agencies for its corporate and regional businesses. The size of the business is in the region of Rs 40 crore. The development follows a multi-agency pitch called in December 2007 and the agencies were shortlisted on the basis of a tender.
TBWA\India, Crayons Advertising, Interact, Graphic Ads, Adman, Current, Critique Communications, Srijan Advertising, Centum Advertising, Garuda, Interpublicity, Mercentile Advertising, Newfields Advertising. Perfect 10 Advertising, and Subhagya Advertising have been empanelled for Power Grid Corporation’s corporate account.
The regional business would be handled by RK Swamy BBDO, PerceptH, DraftFCB Ulka, Jelitta, Nidhiads, Quantum Communication, Sanket Communication, Span Communication, Alaknanda Advertising, Impact advertising, National Advertising, Siddharth Advertising, Snappers Advertising, Akar Advertising, Infinity Advertising, Associate Advertising, Disha Communications, Moulis Advertising, Adwit India, Magnum Intergraphic, and Pamm Advertising and Marketing.
Sources close to the development have confirmed the news.
Power Grid Corporation is India’s national transmission utility agency, connecting various regional and state power grids to the national grid. It earns revenues by charging power distributors for using its transmission network, like highway operators collect tolls from motorists.
The empanelled agencies would be handling corporate ads, exhibitions, road shows, brochures, etc.