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Post-makeover, India TV on a musical note with 'India Beats'

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Post-makeover, India TV on a musical note with 'India Beats'

India TV, which recently went in for a makeover, has now taken the initiative to create a new genre of programming in a news channel. Towards this end, the channel has decided to make weekends lively and vibrant with a programme called 'India Beats'. Starting from March 4, the show will be aired every Saturday at 11 pm, with a repeat telecast on Sunday at 8 pm, and will be anchored by Faraz Shere.

The channel has roped in singer Daler Mehndi to feature in its launch concert. Fifty viewers from some of Delhi's top colleges will be cheering Daler right through the musical hour.

Elucidating the reason for coming up with such a programme, Chintamani Rao, India TV CEO, said, "In 'India Beats', we have achieved a brave new genre-busting programme. It's close to our target audience and it works for our advertisers. Above all, it makes for a lovely Saturday evening." He added that the programme will have top-end acoustics and graphics.

Though the channel didn't disclose the entire list of stars lined up for the programme in the coming weeks, Rao hinted that some of the most happening names in the world of Indian music have been roped in, including the likes of Jassi, Euphoria, Aryans and a new-look Amit Kumar.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.