RK Swamy/BBDO, which has been handling the creative duties for Mars chocolates since April this year, is currently working on four of its brands – Mars, Twix, Snickers and Bounty. The agency has also been working on the client’s pet food brand, Whiskas. BBDO handles the creative duties of Mars globally. The agency’s media division, Media Direction, is the AOR.
Speaking to exchange4media, Srinivasan K Swamy, CEO, RK Swamy/BBDO Advertising, confirmed that the agency had been working on this client’s chocolate brands for “around six months now”.
Currently, a series of POP promotions are on across the country, according to Shalini Rao, Marketing Manager, Effem India. Mars is present in India through its subsidiary Effem India, which is based in Hyderabad. Its other pet food brand, Pedigree, is handled by TBWA.
As reported by exchange4media in July, the Mars chocolates account moved to RK Swamy/BBDO in April this year.
Half-yearly balance sheet: RK Swamy/BBDO on a roll with wins worth Rs 100 crore