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Post acquisition, Mid Day to re-launch its Delhi edition

08-February-2007
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Post acquisition, Mid Day to re-launch its Delhi edition

Following the legal acquisition of Mid Day Delhi two months back, Mid Day Multimedia is working on re-launching the Delhi edition. The idea is to strengthen all departments of the paper and bring in the inherent Mid Day qualities in the Delhi product.

Mid Day Multimedia’s Manajit Ghosal informed that the group was actively recruiting people for the product. Search is also on for a Head for the Delhi operations. In terms of other recruitments, the key focus is on the editorial department. The other departments that would be beefed up include operations and relationship developments.

Following this, Mid Day Delhi will be integrated in the Mid Day operations. This would also mean that the Delhi product would be packaged with Mid Day Mumbai and Bangalore and other Mid Day products and affiliates. Ghosal informed that all these changes in the management structure were targeted to take place between 15 days to a month.

This move means Mid Day’s presence in another key metro, following the Bangalore foray last year. Ghosal also divulged that Mid Day intended to use the Cricket World Cup platform as the vehicle for the re-launch of its Delhi edition.

As is known, Mid Day had launched a Delhi edition in 1986. Following this, in 1989, the product was sold to the Suri family. However, two months back, Mid Day Delhi went up for sale again and was bought back by Mid Day Multimedia.

Looks like battleground Delhi will have more than expected action as far as compacts or ‘Berliners’ – as some like to call it – are concerned.

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