Top Story

e4m_logo.png

Home >> Advertising >> Article

Poor response and stiff competition forces Zee to pull off Alpha Bangla from UK

23-April-2001
Font Size   16
Share
Poor response and stiff competition forces Zee to pull off Alpha Bangla from UK

Zee Network has pulled off Alpha Bangla from the UK market due to poor response and stiff competition from the local ethnic channels. It is the first and only regional language channel Zee had taken overseas.

Zee is planning to have a nationwide launch in Canada next month. While it has two channels in the US, Zee TV and Zee Gold, in Canada it will only take Zee Gold now. Zee Gold is a mix of music and movie programming and is offered as a premium service.

Zee’s revenues in UK have been affected this year even as it shifted from the analog to the digital platform. It earned Rs 64.9 crore in the first nine months ended December 2000, down from Rs 80.5 crore in the corresponding period of the previous year. The direct-to-home subscriber base is around 65,000, while it has 82,000 customers in the US.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean