Poor response and stiff competition forces Zee to pull off Alpha Bangla from UK
Zee Network has pulled off Alpha Bangla from the UK market due to poor response and stiff competition from the local ethnic channels. It is the first and only regional language channel Zee had taken overseas.
Zee is planning to have a nationwide launch in Canada next month. While it has two channels in the US, Zee TV and Zee Gold, in Canada it will only take Zee Gold now. Zee Gold is a mix of music and movie programming and is offered as a premium service.
Zee’s revenues in UK have been affected this year even as it shifted from the analog to the digital platform. It earned Rs 64.9 crore in the first nine months ended December 2000, down from Rs 80.5 crore in the corresponding period of the previous year. The direct-to-home subscriber base is around 65,000, while it has 82,000 customers in the US.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions