Top Story


Home >> Advertising >> Article

Ponds Age Miracle, Colgate Strong, Jr Horlicks ads under ASCI scanner

Font Size   16
Ponds Age Miracle, Colgate Strong, Jr Horlicks ads under ASCI scanner

The Consumer Complaints Council (CCC) of the Advertising Standard Council of India (ASCI) upheld complaints against 121 ads out of 145 advertisements in September 2013. Education, Health & Personal Care categories continue to lead with the highest number of complaints.

The CCC found the following claims in health and personal care ads of 25 advertisers, released in the press to be either misleading, false or not adequately/ scientifically substantiated, and hence, violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act.

Some of the complaints that were upheld in the health and personal care category ads included HUL’s Ponds Age Miracle, Colgate-Palmolive India’s Colgate Strong, and GlaxoSmithKline Consumer Healthcare’s Junior Horlicks, among others.

The CCC found claims in print ads by 88 different advertisers which were not substantiated, thus violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...