Top Story

e4m_logo.png

Home >> Advertising >> Article

POKKT appoints Kaye Quema as Associate Vice President, APAC

17-June-2016
Font Size   16
POKKT appoints Kaye Quema as Associate Vice President, APAC

POKKT, India and South East Asia’s leading mobile video advertising platform that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board. With over 9 years of experience in Ad Sales and Operations, Quema joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Quema’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

 The focus is shifting towards video advertising in these mobile first markets and POKKToffers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Quema brings with her, regional experience in the digital advertising industry to the table. She will be responsible for delivering scale in mobile and video advertising and will be reporting to Rohit Sharma, Founder & CEO, POKKT.

 Quema started her digital career with New Media Worldwide and Admax (now AdKnowledge) in 2007 as part of the pioneer team and was instrumental in evangelising advertisers and ad agencies on the new digital media. In 2009, Kaye became part of Yahoo Philippine's pioneer team and grew the digital business exponentially, building strategic partnerships and servicing MNC's. She then headed Operations and Sales of Yahoo in Jakarta in 2014 and moved to Singapore in 2015.

 Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

 Commenting on her appointment Quema added, “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform - which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively