Top Story

e4m_logo.png

Home >> Advertising >> Article

Point of View Brandcom India bags creative duties for Skechers

31-August-2016
Font Size   16
Share
Point of View Brandcom India bags creative duties for Skechers

Global performance and lifestyle footwear brand Skechers has appointed Point of View Brandcom to handle its creative duties for India. The account was won following a multi-agency pitch. 

Rahul Vira, CEO, Skechers South Asia, said, “We chose Point of View Brandcom India because of their immersive approach to creativity. We’re growing at a rapid pace in India and we need a partner with capabilities across the entire communication and design spectrum. Their pitch deck amply demonstrated a singularity to the creative approach without looking copy paste going across different mediums. We’re excited to have them on board and look forward to interesting work in the days to come.”    

Vishant Kotian, founder and CEO, Point of View Brandcom India, added, “It is a real honor for us that a global brand like Skechers has picked us as their creative custodians for India. This is a storied category with giant brands in it. We look forward to making a mark in the category through creative thinking that will help Skechers build brand leadership.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions