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PNG Jewellers unveil new campaign ‘Parampara Achchai Ki' with Salman Khan

13-February-2016
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PNG Jewellers unveil new campaign ‘Parampara Achchai Ki' with Salman Khan

PNG Jewellers is all set to launch their new campaign ‘Parampara Achchai Ki’ with Bollywood actor Salman Khan as their global brand ambassador.

‘Parampara Achchai  ki’ stands for all 184 years of excellence and experience of serving the loyal customers and the glorious heritage.

Khan, the global brand ambassador of PNG Jewellers is the face of the campaign which is put together by their creative agency J. Walter Thompson India. PNG Jewellers have kick-started the campaign the message will be conveyed to the public through the captivatingly shot commercial featuring Khan and a multi city outdoor campaign.

The advertisement is directed by Tejal Patni, who has also directed ad films for Jabong for Alia Bhatt, Swarovski, Capresse etc. The DOP, Daniel Low has done the cinematography. Kavita Seth has lent her voice for the TVC.

Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers stated, “This is an exciting initiative, PNG Jewellers as a brand takes great pride in our history, heritage and legacy. Highlighting those elements in our latest campaign ‘Parampara Achchai Ki’ will add a lot to the brand value. We are glad to have our global brand ambassador Salman Khan as the face and we intend to create an innovative and meaningful campaign.”

Tista Sen, NCD, JWT said, “PNG Jewellers with their rich heritage is a familiar brand that evokes an emotion. And it is this emotion the brand film captures. Be it gold, diamond, exquisite neck pieces, stunning earrings and elegant bangles they are all mark of the tradition and brand legacy that only PNG Jewellers can claim. Salman epitomizes these similar values and takes us through the rich legacy with lyrical images that linger on.”

You can watch the TVC here:

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